Session Information
DMA06 Conference and Exhibition
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World Brand Performance Up Close Part 4
Track
:
Branding Fundamentals
Program Code:
F625
Date:
Thursday, October 19, 2006
Time:
2:00 PM to 4:00 PM
Location:
Barcelona 1
SPEAKER
:
Brian R. Richards, Principal Strategist and Director, Brian R Richards Ltd
Description
Get the behind-the-scenes insight into the issues of building and launching award winning brands. Learn the financial implications
of brand investment and bottom-line performance.
of brand investment and bottom-line performance.
Handout Online
