Find out why the whole is greater than the sum of its parts when it comes to combining research with customer data and analytics.
Large companies spend millions of dollars conducting primary research each year. Yet much of this investment does not realize its
full potential. We will explore ways in which the value gained from primary research can be exponentially multiplied through integration
with customer data. Learn specific methodologies and analytic techniques that can be utilized both on the front end and back end to harness the
true power of your research investments.

Learning Points:

-Understanding what your customers are spending with you and spending with the competition
-Develop triggers to identify customers that may be most at risk and/or those that present the best opportunity
-Innovative and cutting-edge analytic strategies

Sponsored by the DMA Analytics Council