You have two customers in front of you and only one room, one seat, or one car left. Who gets it? You're considering a major investment in the customer experience. Which of your customers are going to spend more as a result? You're about to launch a new marketing campaign offering temporary elite status - who should you target? Who are your high value customers? Which customers have the most potential? Which customers do you invest in, and what is the investment strategy? These are just a few challeges facing todays multichannel marketers. This session will provide solutions to the complex issues..

LEARNING POINTS:.

- Quantifying and increasing hare of wallet.
- Distinguishing between types of loyalty behaviors - across and within travel supplier categories.
- Identifying key drivers for maintaining loyalty.
- Determining the impact of service needs and value preferences to craft offers, messages,and pricing strategies that promote loyal behavior by type of travel