If you're ready to take your marketing campaigns to the next level, this session is for you! Many marketers want to employ analytics but don't know where to start. This session introduces you to the Analytical Roadmap AND you won't need a statistics degree to comprehend it. All the concepts are presented in terms that you will understand, illustrated with real-life case studies from companies that benefited from using analytical tools. This is a must-attend session for marketing professionals looking to improve their ROI!

Learning Points:

-Complex analytical concepts in familiar terms that you can understand
-When to use analytics, how to get started, and which tools are appropriate for your marketing challenges
-How to bridge the gap between traditional direct marketing and database marketing