Delegates will hear how a leading global marketer like Toyota designed and executed a winning, integrated direct-marketing, call-to-action program that drove incremental sales at a superior ROI by leveraging best practices in brand planning, analytics, contact management, creative execution, and direct-mail production. The presentation will also highlight how to utilize all elements of direct marketing capabilities into actual, production-capable programs that perform in the marketplace. .

Learning Points.

-Implementation of a multi-touch marketing program.
-Learn the framework for rigorous, in-market testing that supports refinement of future marketing parameters.
-Understand how database and predictive modeling can help your customer base