This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog's ability to reach and influence your customers, prospects, and the media. In this session, we'll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

-Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
-Discover proven strategies for using your blog to reach the media and gain competitive advantage
-Master top tips for optimizing your blog so that it improves your search engine marketing

Sponsored by the DMA Broadcast Council