Lead Generation is the #1 strategic objective of nearly 85% of online marketers. Yet every year marketers lose millions of dollars on
acquisitions that don't pay off on the backend. This discussion will provide best practices for acquiring quality consumers online and reducing campaign waste. Topics include ensuring relevancy through targeting, copy and form creative, field validation, follow up strategies, and more.


Learning Points:

-Discover how to target your online customers successfully
-Learn cost effective measures to reduce campaign costs