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Boot Camp for the E-mail Novice and Skill Sharpening for Experienced E-mailers Part 1
Program Code:
F99
Date:
Saturday, October 14, 2006
Time:
10:00 AM to 12:30 PM
SPEAKER
(S):
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about each speaker.
Reggie Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on internet direct marketing and brings an extensive background in interactive and direct marketing to her practice. Her company provides email marketing, direct marketing and integrated marketing consulting services.
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Elaine O'Gorman as senior vice president, marketing and product strategy, Elaine O’Gorman is responsible for both the delivery of exceptional products to Silverpop’s clients and the creation of compelling go-to-market strategies that attract quality customers to those products. She also directs the careful cultivation of the company’s thought capital leadership.
Having worked for Kraft Foods and American Airlines, O’Gorman brings a tremendous background of marketing and channel development experience to Silverpop. Of her 11 years with Fortune 100 companies, O’Gorman managed Web site content and email marketing for American Airlines’ multi-billion dollar Web site, building one of the world’s largest email marketing programs.
Named among BtoB Magazine’s “Who’s Who,” O’Gorman is widely recognized as a subject matter expert in marketing services. She has appeared in publications as diverse as Internet Retailer, Direct Magazine, ClickZ, Chief Marketer, Target Marketing and Email Insider, and is a frequent speaker at such venues as the Direct Marketing Association’s annual conference, ad:tech and the eMarketing Association.
O'Gorman was a 2007 finalist for the Technology Association of Georgia’s “Woman of The Year in Technology” and is a past board member of the Atlanta Interactive Marketing Association. She is a Certified Managerial Accountant and a Certified Project Manager (PMP). She holds a Bachelor of Science in Economics degree from the Wharton School and an M.B.A. from the Ross School of Business at the University of Michigan.
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Description
If you're new to e-mail marketing and haven't quite yet mastered the secret e-mail marketers' handshake, this session will put you on the path to enlightenment.
No items are available for this session.