As traditional loyalty marketing moves beyond points and reward programs and merges with the next generation of CRM technologies, forward-thinking companies are using customer data to transform their organizations from product/channel-facing to customer-facing enterprises. Every decision these companies make is evaluated on how it impacts their loyal customers.


This panel of loyalty leaders will help you turn customer loyalty from a tactic into a mission statement. Their real-world experience will help you create, expand and revamp your own vision for enterprise loyalty. You'll leave this session with proven case studies to help you build customer relationships through multiple channels and every touch point.


Learning Points

-Best practices in loyalty marketing guaranteed to improve your bottom line
-Ensure your program's success by avoiding common mistakes
-How to evaluate loyalty-marketing program effectiveness