Getting the attention of key decision makers and connecting with them is becoming increasingly difficult. This session will give you key insights on how to pass the gatekeepers, command attention, and engage and deliver the right message to executives. We'll discuss how groundbreaking creativity can produce stunning results, motivated sales teams,and increased brand affinity. Through illustrative cases and examples, you will get tips on how to improve your B2B direct marketing campaigns. The session will include target group profiling, campaign tactics, and creative execution - all the way to great results.

Learning Points:

-Yielding outstanding results through targeting, a strong message, and exceptional creativity
-Thinking outside the box when trying to get through to your target groups
-Reaching and engaging people who are already receiving way too much information