Session Information
DMA06 Conference and Exhibition
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Inside Out Branding - Building a Supportive Culture Part 3
Track
:
Branding Fundamentals
Program Code:
F620
Date:
Thursday, October 19, 2006
Time:
12:45 PM to 1:45 PM
Location:
Barcelona 1
SPEAKER
:
Brian R. Richards, Principal Strategist and Director, Brian R Richards Ltd
Description
Understand what it means to do the hardyards of internal convincement and behavior change. This session will cover practical
insights into shifting cultures, baby-steps to bold-strides, and defining your brand touch points.
insights into shifting cultures, baby-steps to bold-strides, and defining your brand touch points.
Handout Online
