Session Information
DMA06 Conference and Exhibition
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Intro, Offers, and Sales Productions That Grab and Stick Part 1
Track
:
Direct Marketing University
Program Code:
F100
Date:
Saturday, October 14, 2006
Time:
10:00 AM to 12:30 PM
Location:
130
SPEAKER
:
Ruth Stevens, President, Emarketing Strategy
Description
This session will reveal how to grab and hold the reader's attention with offers that match the audience and have stickiness. Offers that break through inertia and clutter to move the reader to action.
Handout Online
