Session Information
DMA06 Conference and Exhibition
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DRTV's Multiple Personalities: Direct Selling, Driving Retail, Image Branding, and Generating Leads / DRTV Vending Machine - How To Pick The Right Vendors
Track
:
DRTV
Program Code:
F605
Date:
Wednesday, October 18, 2006
Time:
2:00 PM to 4:00 PM
Location:
Parc Blrm 3
SPEAKER
(S):
Joan Renfrow, President, Onyx Productions
Scott Swanson, Vice President, New Business Development, InPulse Response Group
Phil Rosansky, President, Tower Media
Rick Sangerman, Senior VP/Dir. of Client Services, A.Eicoff & Company
Shane Bradford, Executive Director of Sales, Transfirst ePayment Services
Danette Dickerman, Director of Media, Nautilus, Inc.
Andrew Gordon, President, Direct Impact Group
Rich Contino, Vice President, Hawthorne Direct
Steven J. Edelstein, Managing Director, Fosdick Fulfillment
Description
DRTV's Multiple Personalities: Direct Selling, Driving Retail, Image Branding, and Generating Leads
Learn from the industry experts the ways DRTV is being put to use today. The old rules dictated formats and placements that made this medium successful only for mass market products. Now, DRTV is an important marketing channel for many Fortune 1000 companies and is used to achieve a variety of objectives.
DRTV Vending Machine - How To Pick The Right Vendors.
Even with the right offer, your test or campaign could quickly fail if you've chosen the wrong vendors. We will talk about how to identify and work with the right creative, production, media, fulfillment, telecenter and merchant account vendors.
Learn from the industry experts the ways DRTV is being put to use today. The old rules dictated formats and placements that made this medium successful only for mass market products. Now, DRTV is an important marketing channel for many Fortune 1000 companies and is used to achieve a variety of objectives.
DRTV Vending Machine - How To Pick The Right Vendors.
Even with the right offer, your test or campaign could quickly fail if you've chosen the wrong vendors. We will talk about how to identify and work with the right creative, production, media, fulfillment, telecenter and merchant account vendors.
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