Session Information
DMA06 Conference and Exhibition
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The Ten Legal Direct Marketing Mistakes Most Commonly Made in the EU and How to Avoid Them
Track
:
Analytics and Research
Program Code:
F336
Date:
Monday, October 16, 2006
Time:
3:00 PM to 4:15 PM
Location:
121
SPEAKER
(S):
Michael Siegert, CEO, Singewald Consultant Group
Alexander Singewald, Siegert Attornerys
Alain Guilmot
Charles Prescott, VP International Business Development & Government Affairs, DMA
Marco Maglio, Studio Legale Maglio
Description
Learn from some of the most experienced legal and data protection experts from Europe on how to avoid the most common mistakes made by new marketers entering the European market: promotion law, privacy, advertising, security, and data protection. Learn the most common mistakes companies make when entering the market of Europe and how to avoid them.
Learning Points:
-The ten most common, and expensive mistakes, American companies make when entering Europe.
-The state of data protection laws and rules surrounding: e-mail, do not mail lists, do not call, and list broking.
-How to find help/advice/information quickly and efficiently in Europe.
Learning Points:
-The ten most common, and expensive mistakes, American companies make when entering Europe.
-The state of data protection laws and rules surrounding: e-mail, do not mail lists, do not call, and list broking.
-How to find help/advice/information quickly and efficiently in Europe.
Handout Online
