Session Information
DMA06 Conference and Exhibition
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Head to Head: Top Analysts Pit Their Models Against Each Other and You Win
Track
:
Analytics and Research
Program Code:
F472
Date:
Tuesday, October 17, 2006
Time:
11:15 AM to 12:15 PM
Location:
124
SPEAKER
:
Description
Come see the industry's leading analytic suppliers compete to be this year's champion! Contestants will have built a statistical model based
on a data set provided. The results of the modeling challenge will be shared, and the winners will be announced at the session. Each winner
will share the techniques they used, including variable construction, variable selection, exploratory analysis, and modeling techniques. This
session is sponsored by DMA's Analytics Council and CAC Group, Inc.
Learning Points:
-"Best Practices" in all steps of the analytic process
-How to evaluate the effectiveness of a model
-Different methods of analysis that lead to better marketplace results
Sponsored by DMA Analytics Council and CAC Group
on a data set provided. The results of the modeling challenge will be shared, and the winners will be announced at the session. Each winner
will share the techniques they used, including variable construction, variable selection, exploratory analysis, and modeling techniques. This
session is sponsored by DMA's Analytics Council and CAC Group, Inc.
Learning Points:
-"Best Practices" in all steps of the analytic process
-How to evaluate the effectiveness of a model
-Different methods of analysis that lead to better marketplace results
Sponsored by DMA Analytics Council and CAC Group
Handout Online
