Session Information
DMA06 Conference and Exhibition
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Creating & Marketing to High Value Segments- On a shoe String Budget
Track
:
Acquisition, Relationship & Loyalty Marketing
Program Code:
F595
Date:
Wednesday, October 18, 2006
Time:
11:30 AM to 12:30 PM
Location:
125
SPEAKER
(S):
Susan Follick, Director of Channel Marketing, ClosetMaid
Randy Hlavac, Partner, Integrated Buzz
Description
This exciting, fast-paced session will examine how to identify your most valuable and "growable" market segments, learn the needs and purchase
patterns, and develop Web and marketing programs to most effectively movethem from prospect to customer. We will trace the steps a company with a small marketing budget used to create effective engagement marketing programs in less than 2 years.
Learning Points:
-Key need & attitudinal drivers which define your best B-to-B or B-to-C markets
-How to capture key information from visitors to your Web Site
-Ways to build Web and marketing programs to better impact key markets
patterns, and develop Web and marketing programs to most effectively movethem from prospect to customer. We will trace the steps a company with a small marketing budget used to create effective engagement marketing programs in less than 2 years.
Learning Points:
-Key need & attitudinal drivers which define your best B-to-B or B-to-C markets
-How to capture key information from visitors to your Web Site
-Ways to build Web and marketing programs to better impact key markets
Handout Online
