This energetic, fast-moving session is guaranteed to ignite your enthusiasm and ramp up your learning curve as we guide you through the enhanced world of interactive DRTV. You'll learn the latest innovations to generate increased response, sales, and customer data across the wide spectrum of DRTV production, media management, and teleservices. We'll detail specifics on creating additional value as we reveal techniques for product positioning, branding, media buying, measurement, and analysis, along with cutting edge telemarketing practices.

Learning Points:

-The most revolutionary developments in telemarketing history
-Highly innovative media management techniques that are changing the interactive/direct marketing landscape
-Pinpointing new ways to increase your brand exposure and product recognition

Sponsored by the DMA Broadcast Council