You need a ready arsenal of fast "fix-its" to turn doomed programs into memorable successes, the kinds of DM life-savers you need to make your programs work harder fast when the unexpected happens. In an inspiring and interactive hour, you'll get just that. You'll see how your lists, your offers - even your creative, tracking and reporting can become the keys to saving your skin. And best of all, you'll see how to make it all happen at a moment's notice - in time to stop even a current program from going up in flames.

Learning Points:

-Revitalize offers that have lost their luster
-Boosting list performance without buying more names
-How to make your creative work harder - often with no reprinting costs