In just one action packed hour-you'll get a roadmap to navigate one of the most common direct marketing dilemmas maintaining your national brand while giving regional markets control over their marketing. You'll get the details on how The Hacker Group and Comcast created a powerful national direct marketing machine that maintains strong national brand continuity, ensures national buying power and forces best practices and regulatory compliance - all while providing the field with market-by-market control and customization.


LEARNING POINTS:

- How this flexible campaign structure provides 200% increase in performance
- Learn how to create a new and sustainable sales channel
- Get proven approaches for managing the complexity of staying ahead of the competition