22 million households move in the U.S. each year and spend on average $9,000 each within the first three months of the move, creating a significant new customer acquisition opportunity and also a market share threat for a range of businesses, from financial services to telecommunications to retail. Although new mover campaigns have been around for years, there is still a lot of room for improving these highly
effective programs. A successful program means not only must you be "first in home" but also that you are eager to lend a helping hand. The timing, message relevance, and convenient response mechanisms are essential requirements. This session will identify winning strategies and show marketers how to leverage data; analytics and automation to cost effectively acquire new movers.

LEARNING POINTS:

- Discover what data is required for your business and how to navigate a maze of confusing data options
- Learn how analytics can be best leveraged to drive results and measure success
- Know how to make time your greatest weapon and a hurdle for your competition