In today's market, the only thing constant is change. Marketing needs to change to meet those demands. There is a method for delivering consistent, persuasive, relevant messages to the right customer at the right time using the right medium... and have confirmation you've reached them. Converging brand & direct opens the door sooner to an empathetic dialogue that gives you a clear view of where each customer is in the sales cycle. Richard Rosen and Peter Gerber will use case studies to show how the convergence of brand and direct can work within several areas of marketing..

LEARNING POINTS:.

- The basics of the Brand-Interaction Method and how to use the Rosen Velocity Scale.
- New tools for financial accountability.
- Driving results using convergence