The challenge marketers face today is speaking to customers as individuals, and knowing who they are and what they want. Technology has broadened our understanding of customers and enabled us to reach them in new, more intelligent ways. Loyalty marketing is the key to smarter consumer relationship and retention marketing initiatives. As a result, consumers manage the brand relationship while newer, more nimble technologies provide the means by which we marketers can still maintain the controls.


Learning Points:

-Best practices for plugging common marketing components into comprehensive retention initiatives
-Tapping behavior as useful dialogue for consistent interactions
-Leveraging new technologies to look like a multi-million dollar player on a shoestring budget