This fast-paced session will focus on how you can have the best of both worlds by minimizing postal expense for a targeted acquisition program. Featuring a case study with Nationwide P&C, we'll study their approach to significantly boost incremental sales, while lowering the marketing cost per acquisition. We will discuss both the creation of the geographic targeting acquisition model and considerations for ensuring minimal postage expense. You will also be provided with a framework for how you can apply these same concepts to your industry, including key consideration questions..

LEARNING POINTS:.

-Minimizing postal expense for a targeted campaign .
-Boosting ROI and proactively managing your Marketing Cost Per Acquisition to desired levels.
-Developing a framework that you can use to determine if a geo-targeted model is right for you.