Big companies are beginning to realize the value of search beyond ROI. Search is a successful channel to reach new customers but the most commonly used strategies Keep all too many companies stuck in low expenditures, low rankings, low sales and low customer acquisition rates. .

Some are beginning to lament the rising cost of keywords and declining Pay-Per-Click productivity rates. The pro's, however, have long recognized that the key to a successful Paid Search program is efficient utilization of branding..

This hands-on seminar focuses on how to utilize the many opportunities of search engine marketing and expand beyond the "maximize my ROI" game..

Learn Points:.

-Understand the correlation between brand strategy and brand equity.
-How branding is a critical component to growing sales from generic search. .
-How brand value allows you to sell your product and acquire more new customers for less money.