Health publishers have navigated major changes and challenges over the past 5 years. From the privacy and data implications of HIPPA, to the influx of baby boomers who are proactive about their wellness, health mailers have had to modify their mailing strategies and content offerings. Join these health publishing experts as they discuss how their audiences have changed, and what tactics they are using to change as well.

Learning Points:

-Understand the impact of the Baby Boomer "boom" and how it is affecting marketing strategies
-Learn how you should protect your customers' health information
-Understand the difference between "health" and "wellness" - and how to speak to each audience.

Sponsored By the DMA List Council