If there were ever a case study to hear, this is the one. Come learn how Pitney Bowes used insight from customers and its sales/service forces to restructure their lifecycle marketing. This informative session will focus on how lifecycle marketing (both customer and product) and customer segmentation can generate a very high response level. You will hear first-hand how Pitney Bowes increased customer response (specifically, signed contracts) by 350% through the classic key components of direct marketing - list, offer and packaging. Don't miss this powerful case study from one of the leaders in direct marketing.


Learning Points:

-How to integrate input from customers and sales
-How to use product life cycles to customize the message and timing
-How to increase your response significantly