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How (and Why) do Behavior- Based Lifecycle E-mail Marketing and Growing Your Lists Without Sacrificing Your Reputation Part 2
Program Code:
F109
Date:
Saturday, October 14, 2006
Time:
2:00 PM to 4:30 PM
SPEAKER
(S):
Ryan Tuttle, VP or Client Services, Spunlogic
Josh Perlstein plays a critical role, developing, integrating, and managing the company’s vision, value, and culture. Josh’s background encompass all aspects of interactive marketing, with particular focus on consumer-packaged goods, travel, retail, and financial services markets. Josh lectures frequently on performance-based marketing, at industry events such as OMMA, eMail Evolution Conference, Interactive Advertiser’s Bureau, and DMA conferences. Josh has authored articles for Chief Marketer, DM News, Target Marketing, Catalog Success, Direct and Multichannel Merchant.
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Description
Discover how to dramatically improve clickthroughs and conversions with highly targeted, triggered lifestyle campaigns. Also, learnsuccessful tactics that both B-to-C and B-to-B companies employ to grow their lists.