Roger Craver, founder and CEO of Craver, Mathews Smith & Company, will zero in on the four obstancles that work against donor retention and upgrading. Examining the differences between professed loyalty and what the data actually reveal, Roger's presentation is based on on-going research by CMS' Donor Trends Project, and on practical application. Learn how to identify problems and opportunities and the steps you can take to improve retention rates and measure donor satisfaction.