Marketing veteran Paula A. Sneed is Executive Vice President of Global Marketing Resources and Initiatives for Kraft Foods, Inc. She is responsible for worldwide leadership and oversight of marketing resources functions, including consumer insights and strategy, media, advertising, digital and consumer relationship marketing, packaging and brand design, consumer promotions, marketing alliances, and other marketing disciplines for more than 100 major food brands. Join us for this information-packed session where Paula Sneed will share her industry expertise and vision in this ever-changing marketplace.