Attend this dynamic session for the inside story on how a strategic collaboration — between DIRECTV, its direct marketing creative agency and database services provider - brought about a 63% lift in performance, 40% reduction in cost and 20% faster implementation for DIRECTV's direct mail customer acquisition program. This in-depth case study reveals new ideas, new ways to look at old problems, and how to generate dramatic results in days, instead of weeks or months.


Learning Points:

-How to maximize the performance of your external partners, so they strive for constant improvement in your campaign results
-Why best-in-class external partnerships bring better performance than the traditional 'one agency does it all' model
-Five proven data segmentation and modeling strategies that lift performance