This easy-to-follow "how to" session will give you the inside scoop on using the latest mail tracking tools and technology to gain an accurate view of when your mail arrives in-home and when incoming responses and orders are on their way back to you. You'll learn the benefits of mail tracking and get real life case studies illustrating unique uses and measurable ROI to your business. You will take home implementable tactics to better integrate communications in other channels, to better predict orders and donations, and to optimize the staffing of call, fulfillment, and customer service centers..

LEARNING POINTS:.

- Ensuring your mail arrives on time.
- Reducing staffing costs by more accurately predicting customer orders and/or call patterns.
- Better inventory management by knowing when customer orders are coming in.