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Retention Strategies and Proven Tactics for Continuity Marketers
Program Code:
F593
Date:
Wednesday, October 18, 2006
Time:
11:30 AM to 12:30 PM
SPEAKER
(S):
Ms. Altman has 25+ years direct marketing experience including management positions with Time-Warner, McGraw-Hill, Sara Lee Direct and Guthy-Renker. During her tenure with each, Shari was instrumental in diversifying direct marketing efforts into new media areas including radio, space ads, insert media, card packs and the web. Since launching Altman Dedicated Direct in 1999, Shari has helped catalog and other clients develop and implement integrated marketing plans for a wide range of products and audiences.
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Gail Terry, U.S. Director
Description
This facts based session will provide savvy marketers with effective ways for keeping continuity customers. Recruiting new customers is
great; keeping them is better! We'll address key continuity marketing principles to increase your return on advertising investment and keep
your customers excited about making a commitment. Old fashioned proven tactics coupled with new technology offerings will be reviewed in a
dynamic intense presentation.
Learning Points:
-How to make an offer they can't refuse
-How to make the concept defection proof
-How new technology is adding value to customer relationships