Session Information
DMA06 Conference and Exhibition
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Quit Throwing Money Away! A CitiFinancial Mortage Case Study
Track
:
List/Database
Program Code:
F329
Date:
Monday, October 16, 2006
Time:
3:00 PM to 4:15 PM
Location:
131
SPEAKER
(S):
Chip Burgard, Vice President Marketing, CitiMortgage
Description
Could you use another $150,000 in your direct marketing budget? Maybe more? It's probably already there, you just have to find it!.
LEARNING POINTS:.
Discover how Citifinancial Mortgage used advanced data processing and better data management to realize that much in savings, with no decrease in the number of leads received..
Gain a better understanding of a process that almost always receives less attention than it should.
Walk away with a specific checklist of what rocks to look under to find REAL MONEY
LEARNING POINTS:.
Handout Online
