This informational session focuses on repeatable, easy-to-implement techniques for increasing Email click-throughs and direct mail response rates. You'll learn how to develop an incentive-based campaign that attracts qualified, interested candidates with a lower-cost per lead than traditional methods. After listening to a comprehensive case study, we'll illustrate how to apply the techniques to your audience, budget, and offer.

Learning Points:

-Increasing postal responses, Email click-throughs and webinar attendance while lowering your cost per lead
-Attracting high-level business prospects and avoid the "gimmies"
-Using promotions to identify where your prospect are in the buying cycle