Strategies for Segmenting the Mature Market will review the nuances of stratifying Boomers and Seniors into distinct behavioral clusters. Life stages within these cohorts are constantly in flux, thus making it difficult to target based on age. This session will focus on the methodology of developing and integrating clear-cut segmentation schemes for improved ROI and various executions. The session will also introduce
a consumer segmentation product called Mature Data Profiles, which classifies the mature market into 24 distinct segments for more precise targeting. The mature population makes up a significant majority of the wealth and discretionary income in the US.

LEARNING POINTS:

- Applying segmentation tactics to the mature space
- Integrating key life stage and behavioral traits into actionable segments
- Capitalizing on Boomer and Senior consumer segmentation products, such as Mature Data Profiles