For years, custom publications have delivered deep consumer engagement and an immersive brand experience, but have largely remained under the marketing radar. Thanks to media digitization and the rise of the Internet, consumer engagement has become the Holy Grail of marketing and companies are busy developing branded content strategies to meet this new objective. This ground-breaking session will explore the vast potential of branded content and custom publishing..

LEARNING POINTS:.

- Why custom publishing is one of the fastest growing communications channels in the US.
- Generating consumer engagement, and influencing brand attitudes and purchase intent.
- Specific case studies, trends, ideas, and research that demonstrate the value of content as a communications solution