What do AT&T, The Sharper Image, 1-800-Flowers.com, AOL, Rubbermaid, Pfizer, Procter & Gamble, and others know that you don't know? They know sophisticated techniques to generate profitable, long-term customers through various DRTV methodologies. This illuminating panel will explore a variety of new uses of this medium for advertisers and marketers struggling for ways to improve new customer acquisition and achieve higher sales volumes by developing relationships with the consumer and attracting them to purchase more volume.

Learning Points:

-How to succeed in DRTV using drive to retail, drive to seminar, drive to Web, direct sale, or lead generation
-Implement inexpensive media outreach to analyze results
-Ways to craft enticing offers to inspire inquiries