Session Information
DMA06 Conference and Exhibition
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Revising Creative to Revitalize Sales
Track
:
Creative Strategy and Execution
Program Code:
F496
Date:
Tuesday, October 17, 2006
Time:
2:45 PM to 4:00 PM
Location:
130
SPEAKER
(S):
Sharon Frederick, President of Marketing and Sales, Carson Wrapped Hershey's Chocolate
Scott Frederick Esq, President of Business Operations, Carson Wrapped Hershey's Chocolate
Description
Catalogers constantly need more productivity from marketing efforts. Learn from the panelists how their multichannel B2B and consumer catalogs are updating the merchandise presentation, reviewing data differently to design and market better, adding non-selling copy, and testing what does and does not work that results in increased sales
Learning Points:
-Modifying creative does not have to be expensive
-What other catalogers are testing to boost sales
-3 strongest elements of a back cover
Learning Points:
-Modifying creative does not have to be expensive
-What other catalogers are testing to boost sales
-3 strongest elements of a back cover
Handout Online
