This dynamic, fast-paced seminar gives a comprehensive, eye-opening rundown of what works and what doesn't in this new era of direct marketing. You'll learn how today's smarter, savvier direct mail readers are challenging how we communicate with them. See how bold, visually compelling copy and smart, contemporary design take a more active role in connecting with your targets and compelling them to act. We'll evaluate a wide range of interesting and dynamic outer envelopes, letters, brochures, and other components and show examples of national award-winning, response-busting programs where intriguing copy and design contribute to the program's success.


Learning Points:

-Unique ways to let smart copy and design help communicate the message, bolster the brand, and close the sale
-A thought-provoking, practical list of tips and suggestions to apply
-Creative processes that will make your direct mail more real, relevant, and effective