Catalogers are facing increased costs and an increased demand for profitability. They need to make sure they are using and correctly evaluating all the multichannel options available to them. In this session, you will learn some of the marketing techniques and strategies being used successfully to increase sales, offset costs, and maximize the profitability of your catalog. Experts from business-to-business and consumer catalogs will address ways to improve profitability in virtually all facets of the catalog process, including data management, customer acquisition and reactivation, multichannel efforts, e-commerce, creative, print production, and more.

Learning Points:

-The latest techniques for measuring and increasing the effectiveness of your multi-channel efforts
-Data management tips that can boost your catalog profitability now
-How to realize a faster payback on your customer acquisition and reactivation efforts