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DMA09 Conference & Exhibition Session List
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Welcome to DMAO9!

Below are all sessions that are taking place at this years Annual Meeting. Handouts are available below for sessions as well. Sessions marked with the Handout icon indicate that a handout is available for this session. Please check back regularly as new handouts will be made available for the remaining sessions.

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Track: 

Purchase the DMA09 Conference & Exhibition Complete Conference Set Here!
Pre-Conference Intensives
 Acquisition and Prospecting
 Acquisition & Prospecting, DCMP
 Ask-the-Experts Roundtables
 Creative and Production Strategies
 Corporate and Social Responsibility
 Database and Analytics
 DM Basics
 Leveraging New Media
 Mulitchannel Strategies
 Online Optimization
 Retention and Loyalty
 Trigger Marketing
 October 19, 2009
 October 20, 2009
 Retention & Loyalty, BBPD
 Non-Profit Day
 Environmentally Responsible Marketer Certificate Program
 Thought Leadership Series
 DM Basics, BBPD
 Online Optimization, DCMP
 Unlocking ECHO
 SEM
 Post-Conference Intensives
 

Purchase the DMA09 Conference & Exhibition Complete Conference Set Here!

CON  DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions) 
CON1  DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st) 
CON2  DMA09 Conference & Exhibition Pre Conference Sessions Only 
CON3  DMA09 Conference & Exhibition Post Conference Sessions Only 
CON4  DMA09 Conference & Exhibition Monday, October 19th Conference Sessions Only 
CON5  DMA09 Conference & Exhibition Tuesday, October 20th Conference Sessions Only 
CON6  DMA09 Conference & Exhibition Wednesday, October 21st Conference Sessions Only 
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Pre-Conference Intensives

1  Pre-Conference Intensives - Direct Marketing University 
13  Pre-Conference Intensives: Online Optimization   
14  Pre-Conference Intensives: Acquisition and Retention   
2  Pre-Conference Intensives - Mobile Marketing     
3  Pre-Conference Intensives - Fast & Furious Creative Workshop     
4  PRE-CONFERENCE - Email Marketing   
5  PRE-CONFERENCE - Online Optimization 
6  PRE-CONFERENCE - Acquisition and Retention   
8  PRE-CONFERENCE - Master Class   
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Acquisition and Prospecting

1170  S17: Direct Marketing in Japan Today   
130  S12: Creating Strategic Planning Roadmaps    
1350  S16: Healthcare Multi-Media Marketing: Wooing & Winning Seniors & Boomers     
160  S15: Wired Grandmas Revisited     
430  S17: Deliver Stronger B-to-B Demand Generation Results: 8 Secrets Revealed     
720  S18: B2B Lead Generation: Reaching the Executive-Level Decision Maker     
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Acquisition & Prospecting, DCMP

180  S16: Email, Online, and Direct Marketing Programs   
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Ask-the-Experts Roundtables

AM09-0258  Who's Lead is it Anyway? How to nurture your dealer's sales leads 
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Creative and Production Strategies

050  S3: Harnessing Human Behavior: 13 Steps to Must-Read Mailings   
100  S9: Creative Master Class     
1100  S9: Variable Data Communication: When Ingenuity Meets Information     
1220  S3: Creative That Connects in Any Language   
1270  S8: Ultimate Email Marketing: Big Brands Square Off   
290  S3: Learning From Brand Advertising: Creating Unforgettable Customer Experiences to Generate Sales   
350  S9: Breaking the Ice: How DM Warms Up Cold Prospects   
570  S3: Integrating Direct Mail with Electronic Marketing     
640  S10: Content for the Digital Age     
800  S3: The Power of Digital: How It Can Transform Your Marketing Programs   
870  S10: The Creative Department's Bill of Rights     
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Corporate and Social Responsibility

120  S11: Mobile Marketing: Legally Reaching Important New Audiences     
370  S11: Internet Law & Privacy   
660  S12: Corporate Consumer Affairs: Building Customer Loyalty & Retention 
670  S13: Using Data Quality Technologies to "Go Green"     
890  S12: Commitment to Consumer Choice: Strategy for Do-Not-Mail Threats     
AM09-0058  Cleaner is Greener:How Emerging Data Quality Tools Reduce Mail Waste 
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Database and Analytics

060  S4: Trends, Threats and Issues in Online Behavioral Marketing     
070  S5: How Incremental Results Are Changing Financial Services Marketing   
1050  S4: The Missing Data Quandary: Feed the Database & Perfect the Models     
1060  S5: Challenge '09: Turn Insights Into Action   
1230  S4: NEA Case History: Moving from Product Management to Segment Mangement 
1240  S5: New Measurement for the New Direct Marketing     
300  S4: 77 New Truths About Marketing to the 50+ Consumer     
310  S5: Database Analytics: Pathway to Sustainable ROI   
580  S4: Market Smarter (Not Harder): Harness the Power of Social Analytics   
590  S5: New Discipline in an Old Industry- Data-Driven Marketing in Automotive     
610  S7: Data Anthropology: The Key to Meaningful Consumer Connections   
810  S4: Automated Predictive Modeling: Cox Communications Shows It's Possible     
820  S5: Fredericks of Hollywood Uncovers the Data to Drive Sales     
840  S7: Enabling Multi-Product, Multi-National Marketing     
900  S13: Strategic & Tactical Benefits of Business Segmentation     
930  S16: Enterprise DbM - Why Marketers Need to Get Their Eyes Up!     
AM09-0077  The Strategic & Tactical Benefits of Business Segmentation   
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DM Basics

030  S1: Understanding Direct Mail Impact and Optimizing ROI     
1020  S1: Radio 101 - Your Complete Guide to Direct Response Radio     
1200  S1: Post-Click Marketing: How To Turn Web Traffic Into Prospects   
1290  S10: Predictive Analytics Best Practices   
550  S1: A Stimulus Package for New & Novice Copywriters: Learn How to Build an Offer     
780  S1: Direct Mail Production -- Secrets From the War Zone   
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Leveraging New Media

005  Participate or Perish: Achieving Marketing Success in a Social World!   
1040  S3: The Decade for Mobile: How Mobile is Changing the Way Business Is Done   
1070  S6: The IRS Goes Mobile   
1130  S12: Achieving Marketing Success in a Social World!   
1140  S14: Using Social Media and Email to Get More for Your Marketing Buck     
1300  S11: User-Centric Identity & Internet Marketing: Friends or Foes?     
1310  S12: Social Media Outreach & Digital WOM Marketing Strategies   
1320  S13: Hispanics Leading the Social Media Revolution   
140  S13: Social Media and Your Marketing Plan   
150  S14: Using Variable Video to Create Engaging Dialogue    
185  Measuring And Unleashing Web 2.0's Ten "Strategic Revenue Drivers"   
390  S13: Web 2.0's "10 Strategic Revenue Drivers"   
400  S14: Behaviorgraphics: A New Approach to Analytics   
680  S14: Using Social Networking To Drive E-Commerce Sales And Loyalty   
690  S15: Widgets 2.0: Leverage User-Generated Content   
910  S14: Secrets of Prioritizing and Growing Your Social Marketing Strategy   
920  S15: Direct To Youth: Direct Marketing to Exploding Multicultural Youth Pop     
AM09-0086  Behaviorgraphics: A New Approach to Online & Offline Analytics   
AM09-0192  Engaging Millennials: Understanding and Activating New Influencers   
AM09-0413  The IRS Goes Mobile: Engagement in a New Channel 
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Mulitchannel Strategies

  Five Proven Ways To Take The Risk Out Of The Game 
090  S8: Is Your Brand Sticky? Creating Advocacy with a Brand Experience     
1080  S7: Applying the Midas Touch to CRM     
1090  S8: Succeeding in Today's Diverse Marketing and Distribution Channels     
110  S10: Online Behavioral Advertising: Let Multichannel Assets Drive Online Success     
1110  S10: Testing More with Less: Best Practices from Hearst and Visa     
1120  S11: Increase Response Amid Shrinking Budgets: A Multichannel Success Story   
1260  S7: Supercharge Your Marketing with Strategic Online Integration     
1280  S9: Using Marketing Mix Modeling to Manage Your Marketing Spend     
330  S7: Integrated Customer Marketing: Optimizing The Customer Portfolio 
340  S8: The Path to Database-Driven Interactive TV     
360  S10: Successful Marketing and Advertising in a Down Economy   
380  S12: 5 Ways to Take the Risk Out of the Game     
620  S8: How Microsoft Increased Revenue through Integrated Channel Marketing     
650  S11: Beating the Recession: The 11 Strategic Profit Protectors   
700  S16: Drive the Value of Intelligence Across the Multichannel Direct Model     
760  S22: Hyundai Integrates Social Into CRM   
850  S8: Insert Media: Creating Bottomline Revenue      
880  S11: Leveraging Analytics to Guide Your Multichannel Marketing Strategy     
970  S20: The New DRTV Frontier-How to do Successful Hispanic DRTV     
AM09-0412  Social CRM: Hyundai Integrates Social into CRM 
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Online Optimization

  The Discount Debate: Should Price-Based Promotions Stay or Go?   
080  S6: Email Marketing Boot Camp 
1180  S18: How Burton Snowboards Pumped Site Sales with Personalization     
1190  S19: Should Price-Based Promotions Stay or Go? - Sponsored by EEC   
1360  S17: Keep Online Visitors Engaged With Your Content   
210  S19: The Rise of Universal Search: A Changing Landscape   
220  S20: No More Silos: Integrate Your Online Strategy     
460  S20: Business Without Borders - Successfully Expand Your Marketing Overseas   
600  S6: Cutting Your Google Bill Without Losing Sales Sponsored by SEM Council     
630  S9: Understanding Your Customers' Digital Body Language to Maximize DM Efforts   
830  S6: Online Video for Conversions, Engagement, and Reach   
860  S9: Using Innovative Email to Deliver Campaign Results   
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Retention and Loyalty

1150  S15: Get Inside the Mind of Your Customer and Get Lifetime Results   
1160  Foxwoods Plays a Strong Hand in Developing Profitable Relationships"     
1330  S14: Top Ten Things Your Customers Want YOU to Know     
1340  S15: Keeping Customers Engaged: A Strategy for Retention     
420  S16: RSS Communications: Generating Sales And Growing Relationships     
710  S17: Customer Engagement and Value: Stop Guessing, Start Measuring     
940  S17: A Proactive, Multichannel Approach to Stemming Attrition     
990  S22: Predicting Next Product to Purchase     
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Trigger Marketing

  Event-Triggered Solutions: Which One Is Best For You? 
040  S2: Building Successful, Automated Marketing Around Behavior-Based Tri     
1030  S2:Death of the Marketing Calendar: Implementing Just in Time Strategies   
1210  S2: How ADT Secures Customers with Event Triggered Marketing 
1250  S6: Automating Predictive and Event-Based Analytics     
280  S 2: Event-Triggered Marketing Solutions: Which One Is Best For You?   
560  S2: RCI Gets Relevant: Triggered E-mail Alerts Increase ROI, Reduce Costs     
790  S2: How Inbound Campaign Management is Changing the Game at Merrill Lynch     
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October 19, 2009

020  Web Usability 1:1 Labs 
190  S17: Vendor Solution Showcase   
230  S 21: Web Usability Experience (Led By: BusinessOnLine)   
320  S6: DMA Annual Business Review 
410  S15: Meet the Global Leaders     
440  S18: Vendor Solution Showcase   
480  S 22: Web Usability Experience (Led By: BusinessOnLine)   
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October 20, 2009

530  Social Media 1:1 Labs (Led by BusinessOnline) 
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Retention & Loyalty, BBPD

170  S15: Loyalty Leaders Tell All   
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Non-Profit Day

200  S18: Creating Loyalty Through Experience     
450  S19: Advanced Fundraising: What's Next for Direct Marketing     
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Environmentally Responsible Marketer Certificate Program

240  S22: Calculate the Carbon Footprint of Your Marketing Campaign   
490  S23: Going Green in a Global Marketplace   
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Thought Leadership Series

1000  Thought Leadership Series: App Mania: Direct to the Consumer   
1010  Thought Leadership Series: Measuring Success: Weaving Analytics Into the Fabric of Your Marketing Programs     
123  Powering Direct Marketing with The Empathy Engine    
250  Thought Leadership Series: How Anyone Can Be More Creative      
260  Thought Leadership Series: Powering Direct Marketing with the Empathy Engine   
510  Thought Leadership Series: The New Marketing Trio: CMO + CFO + Strategic Planning 
520  Thought Leadership Series: Outlook 2010 and Beyond: What to Expect in Direct and Digital Marketing   
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DM Basics, BBPD

270  S1: Email Direct Marketing Techniques     
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Online Optimization, DCMP

470  S21: Optimizing Marketing Spend in a tough economy   
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Unlocking ECHO

730  S19: How A Creative ECHO-Winning Campaign Delivered Great ROI 
740  S20: Direct to the Future: An Assessment of ECHO-Winning Trends From 2009   
960  S19: What It Takes to Win An ECHO and Merchandising Your ECHO Wins   
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SEM

750  S21: Search Engine Marketing Experience (Led by:Success Works )   
980  S21: Search Engine Marketing Experience    
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Post-Conference Intensives

1390  POST-CONFERENCE INTENSIVES: Database Marketing   
1400  POST-CONFERENCE INTENSIVES: Digital Publishing   
1410  POST-CONFERENCE INTENSIVES: Search Engine Marketing Primer   
1420  POST-CONFERENCE INTENSIVES: Retention and Loyalty Across Channels   
1430  POST-CONFERENCE INTENSIVES: Multichannel Marketing     
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