Session Information
DMA09 Conference & Exhibition
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Engaging Millennials: Understanding and Activating New Influencers
Track
:
Leveraging New Media
Program Code:
AM09-0192
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
CONTACT PERSON
(S):
Victoria Whitley, Marketing Manager, Active Marketing Group
Stephanie Critchfield, Engauge
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
(S):
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about each speaker.
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Stephanie Cavatoni, Director, Business Solutions, Active Marketing Group
Description
This session will showcase strategies brands can use to identify influencers, how to build direct response strategies, and how to leverage behavioral insight to tap into the mind of the millennial and capitalize on this valuable audience.
LEARNER OUTCOMES:
- Discover proven ways to assess your marketing approach to millennial c
- Expand your strategic marketing knowledge to stay ahead of competitors
- Learn proven emerging marketing methods to connect with millennials.
Handout Online
