Session Information
DMA09 Conference & Exhibition
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S15: Keeping Customers Engaged: A Strategy for Retention
Track
:
Retention and Loyalty
Program Code:
1340
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 11A
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:
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Description
Upselling, cross-selling and loyalty marketing are coming to the forefront of marketers thinking during tough economic times. Learn to fine-tune your customer relationship marketing strategies using a disciplined, systematic, testing approach that works in all media.
LEARNER OUTCOMES:
- Avoid database marketing mishaps that can spell PR disaster
- Learn testing methodologies you can put in place in all media channels
- See results of upsell and cross-sell creative campaigns
Audio Synchronized to PowerPoint
(Code: 1340)
This session is a part of:
Handout Online
