Session Information
DMA09 Conference & Exhibition
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S8: Insert Media: Creating Bottomline Revenue
Track
:
Mulitchannel Strategies
Program Code:
850
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 6C
CONTACT PERSON
:
Robert Stanton, VP, Business Development, Stanton Direct Marketing
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
(S):
Diane Tancredi, SR Director of List & Alternative Media Sales, Rodale Inc.
Description
2009 represents a challenging economy presented. Any opportunity needs to be considered for creating additional revenue and build sales. In this session three companies that have allowed third-party advertisers in their mailings discuss the considerations and advantages of being a program owner.
LEARNER OUTCOMES:
- To fully understand the logistical aspects of insert program ownership
- To see the benefits of how relevant 3rd party partners enhance brand
- To understand how an insert program creates exchange opportunities
Audio Synchronized to PowerPoint
(Code: 850)
This session is a part of:
Handout Online
