Session Information
DMA09 Conference & Exhibition
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Event-Triggered Solutions: Which One Is Best For You?
Track
:
Trigger Marketing
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
CONTACT PERSON
:
PRIMARY SPEAKER
:
SPEAKER
(S):
Fred Chapman, President, Unica Corporation
Description
See how identical event-triggered marketing
campaign requirements are addressed by three
different companies. Learn how each vendor
translates a set of requirements into a fully detailed
event triggered data flow.
campaign requirements are addressed by three
different companies. Learn how each vendor
translates a set of requirements into a fully detailed
event triggered data flow.
- Communicate triggers to vendors
- Differentiate the 3 major event-triggered marketing solution tools
No items are available for this session.