Session Information
DMA09 Conference & Exhibition
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S17: A Proactive, Multichannel Approach to Stemming Attrition
Track
:
Retention and Loyalty
Program Code:
940
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 11A
CONTACT PERSON
:
Stephanie McAndrew
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
:
Rod Imbriani, Vice President, Marketing, Scotts Lawn Service
Description
As consumers question their budget allocations, companies need develop strategies around customers who end up cancelling a service or leaving a brand. Mr. Keenan and Mr. Imbriani will explain how using data analytics allows companies to be proactive in their retention efforts and develop strategies before any cancellation takes place.
LEARNER OUTCOMES:
- Discover how to be pro-active in your retention efforts
- Learn how pre-scoring customers' behavior can assist in your strategy
- Understand how your company can implement a multichannel approach
Audio Synchronized to PowerPoint
(Code: 940)
This session is a part of:
Handout Online
