Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S18: B2B Lead Generation: Reaching the Executive-Level Decision Maker
Track
:
Acquisition and Prospecting
Program Code:
720
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 11B
CONTACT PERSON
:
Mike Campbell, VP, Business Development, Anderson Direct Marketing
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
:
Jessica Shafer, Staff VP, National Accounts Marketing, WellPoint/Anthem Blue Cross and Blue Shield
Description
Learn how Anthem Blue Cross successfully reached executive-level decision makers through a multichannel personalized direct marketing program. From the initial "break-through" dimensional package to the unique "green" offer, this case study is an example of how differentiating your business drives ROI.
LEARNER OUTCOMES:
- Compelling, fresh and integrated creative can carry your message
- How a multichannel contact stream can engage your target audience
- How offers can demonstrate your value proposition & generate leads
Audio Synchronized to PowerPoint
(Code: 720)
This session is a part of:
Handout Online
