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Session Information
DMA09 Conference & Exhibition
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S12: Corporate Consumer Affairs: Building Customer Loyalty & Retention
Track : Corporate and Social Responsibility
Program Code: 660
Date: Tuesday, October 20, 2009
Time: 11:15 AM to 12:15 PM  EST
Location: SD Convention Center - 7A
CONTACT PERSON :
Christopher Irving, Assistant Vice President, Consumer & Legal Affairs, Publishers Clearing House
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Christopher Irving, Assistant Vice President, Consumer & Legal Affairs, Publishers Clearing House
SPEAKER (S):
Senny Boone, SVP, Corporate & Social Responsibility, Direct Marketing Association
 Marsha Goldberger, Director, Corporate Responsibility, Direct Marketing Association
 Anna Flores, Vice President, Consumer & Community Affairs, American Express
 Frank Torres, Director, Consumer Affairs, Microsoft
Description
Join an expert panel from leading direct marketing corporate consumer affairs offices to learn how smart policies and best practices can increase customer loyalty/retention while protecting against unwanted regulatory and media contacts.





LEARNER OUTCOMES:
  • Learn how "doing the right thing" will grow and protect your business.
  • Learn how to partner with regulators and key consumer influentials.
  • Uncover the secrets of succesful corporate consumer affairs efforts.

Audio Synchronized to PowerPoint
(Code: 660)
  
This session is a part of:
DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)
DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)
DMA09 Conference & Exhibition Tuesday, October 20th Conference Sessions Only