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S17: Keep Online Visitors Engaged With Your Content
Program Code:
1360
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
PRIMARY SPEAKER
:
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about each speaker.
Jeanniey Mullen, Global EVP & CMO and Founder, Email Experience Council,
Zinio, VIVmag
"Jeanniey Mullen provides more than two decades of accomplishment-laden experience in the email, interactive and digital marketing realm. She is considered by many, a force of unending energy, focused on driving revenue, improving brand impact and increasing customer relationships; all by harnessing the power of a digital dialogue and integrating it in to every possible touchpoint in the on and offline worlds.
Currently, Jeanniey Mullen is as a Senior Partner, and the Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. She is also the founder and Executive Chair of the Email Experience Council.
In her role at Ogilvy, Jeanniey is responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies that can be integrated with existing brand and direct marketing efforts."
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SPEAKER
(S):
Nicholas Pavach, VP, Ad Sales and Custom Publishing, Zinio
Christine Salem, Managing Director, Outside's Go: Travel & Style For Men
Description
Learn how to effectively increase your influence and impact from digital content and advertising experts at this session. See case studies, hear the latest research, and unlock the secrets of attracting and engaging visitors and customers. This is a session not to be missed.