Session Information
DMA09 Conference & Exhibition
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S9: Using Innovative Email to Deliver Campaign Results
Track
:
Online Optimization
Program Code:
860
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 6D
CONTACT PERSON
:
Jill McBride, Public Relations, JZMcBride and Associates
PRIMARY SPEAKER
:
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:
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Description
Pepsi had a unique challenge: create an internal branding campaign to communicate data to stakeholders. With dozens of email marketing initiatives each year, the beverage company wanted to broadcast the results in an innovative way. Pepsi and Epsilon developed creative, dynamic email templates that delivered.
LEARNER OUTCOMES:
- Creatively deliver reporting data in a compelling, insightful way
- Drive awareness & build excitement about email mktg w/i your company
- Streamline and reduce the ad hoc requests for campaign data.
Audio Synchronized to PowerPoint
(Code: 860)
This session is a part of:
Handout Online
